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The week strip: why we dropped the month calendar

People book physio for this week or next. A month view made them scroll past four weeks they never wanted.

A desk lamp and a glass in morning light

6 min

Ilse Vos

The old booking flow opened on a month calendar. It looked complete and it tested well in the office. In the clinics it was the step where a third of people gave up.

What we saw

Almost every booking was for the next ten days. People opened the month, scrolled, lost their place and went back to the phone.

What we built

A strip of six days with a dot under each day that still has room. Further dates sit behind one tap. The picker became the shortest screen in the flow.

What changed

Time to book halved, and the question we heard most at the front desk stopped coming.

Ilse Vos

Product designer who builds. Amsterdam, working remotely.

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